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What Is Maddie’s
More Than A Drink
Maddie’s is a matcha and coffee brand built around slowing down. It came from my own journey of finding calm and meaning in everyday rituals, and wanting to share that feeling with others. Everything is chosen with care, from thoughtfully sourced matcha to honest coffee, all made to turn a simple drink into a small moment worth savouring.
MATCHA HAPPENS.
MONTY WAITS.
MADDIE WHISKS.
MATCHA HAPPENS.
MONTY WAITS.
MADDIE WHISKS.
MATCHA HAPPENS.
MONTY WAITS.
MADDIE WHISKS.
MATCHA HAPPENS.
MONTY WAITS.
MADDIE WHISKS.
MATCHA HAPPENS.
MONTY WAITS.
MADDIE WHISKS.
MATCHA HAPPENS.
MONTY WAITS.
MADDIE WHISKS.
MATCHA HAPPENS.
MONTY WAITS.
MADDIE WHISKS.
MATCHA HAPPENS.
MONTY WAITS.
MADDIE WHISKS.
MATCHA HAPPENS.
MONTY WAITS.
MADDIE WHISKS.
MATCHA HAPPENS.
MONTY WAITS.
MADDIE WHISKS.
My Story
From a feeling to a ritual...and everything in between.
Maddie’s started as something personal. Through travelling, slowing down, and learning to enjoy the small rituals in everyday life, I found calm in a simple cup.
What began as a search for a different pace of life slowly turned into a brand built on care, intention, and moments worth savouring. This is the story behind Maddie’s, and how a simple drink became something more meaningful.
What began as a search for a different pace of life slowly turned into a brand built on care, intention, and moments worth savouring. This is the story behind Maddie’s, and how a simple drink became something more meaningful.
Stepping Away
Leaving the Expected Path
Six weeks into university, I knew the path I was on wasn’t right for me. The pace, the structure, the pressure didn’t fit the way I learned. I stepped away without a clear plan.
Walking away without anything lined up was scary. I had no plan, just a feeling that I needed to keep moving. Saying yes to my first opportunity led me to travel!
Walking away without anything lined up was scary. I had no plan, just a feeling that I needed to keep moving. Saying yes to my first opportunity led me to travel!
Finding a Different Rhythm
Learning to Slow Down
Travel took me across Australia, where life felt lighter and wellness was a lifestyle. Days were shaped by beach walks, café culture, and moments of presence. Coffee wasn’t rushed it was enjoyed. Life wasn’t scheduled it was lived.
It was here I realised how powerful small rituals can be, and how much better life feels when you give yourself permission to slow down.
Bringing the Ritual Home
A Cup That Changed Everything
When I returned to the UK, the pace of life felt fast again. I wanted to hold on to the calm I’d found, so I created a small daily ritual...making matcha every morning.
Whisking matcha became my moment of stillness. A pause before the day began. That simple habit grounded me and without realising it, laid the foundation for Maddie’s.
Whisking matcha became my moment of stillness. A pause before the day began. That simple habit grounded me and without realising it, laid the foundation for Maddie’s.
From Ritual to Purpose
Turning Feeling Into Maddie’s
Curiosity led me to Japan, where I met the farmers behind the matcha I had come to love. Seeing the care, patience, and craftsmanship that goes into every leaf changed how I viewed sourcing forever.
What began as a personal ritual became a purpose, to share that same sense of calm through thoughtfully sourced matcha and coffee. Maddie’s was built to remind people to slow down, sip intentionally, and enjoy the moment.
What began as a personal ritual became a purpose, to share that same sense of calm through thoughtfully sourced matcha and coffee. Maddie’s was built to remind people to slow down, sip intentionally, and enjoy the moment.